Our company, which is 100% Turkish-owned, was established in 2005 in the Adana Organized Industrial Zone. Today, Beyaz Kagit is one of the three largest producers in Turkey’s home cleaning products sector. At our production facility, we manufacture over 500 varieties of products in categories including laundry care (powder detergents, softeners, liquid detergents), dishwashing care, hard surface care, and personal care products. Our integrated production facility, established on a 172,000 m² open area and a 102,000 m² covered area, also produces key detergent raw materials like LABSA and SLES. Our facility has a daily production capacity of approximately 2,500 tons of detergent and holds the highest daily SLES production volume in Turkey.

Our company is moving forward to become an innovative, quality-focused, and reliable global leader. Every day, we embody these values, dedicating ourselves to enriching the lives of both our customers and the community. For us, “Growing Together with Our Values” is not just a slogan; it is a way of life that we practice daily, defining who we are and enabling us to contribute to society.

At Beyaz Kagit, we define ourselves as a brand that embraces a lifestyle beyond cleaning. Believing that cleaning is not just a task, we strive to transform daily cleaning routines into enjoyable moments with every product we offer. We also aim to provide consumers with a high-quality and reliable cleaning experience. In doing so, we contribute to a clean future with our eco-friendly production approach and sustainability commitments.

Our company was established in 2005 in the Adana Organized Industrial Zone, starting its journey with baby diaper production. With our main brands “Peros” and “Asperox” offered to the domestic market, we quickly made our name known to a wide audience. Asperox, offering fast and effective solutions on all surfaces, soon became Turkey’s most preferred brand in the spray cleaners group, while Peros became the second-largest brand in its category.

Today, at our integrated production facility established on a 172,000 m² open area and a 102,000 m² covered area, we produce over 500 varieties of products, including laundry care (powder detergents, softeners, liquid detergents), dishwashing care, hard surface care, and personal care products. Our facility, which also produces key detergent raw materials like LABSA and SLES, holds Turkey’s highest daily SLES production volume. Currently, we export to around 72 countries, including the Middle East, Africa, the Balkans, and Turkic Republics. In 2024, Beyaz Kagit made a groundbreaking achievement by introducing the dishwasher detergent capsule, produced in only a few countries worldwide, to consumers in Turkey. With our production facility capable of meeting 65% of Turkey’s demand for these capsules, we prevent import dependency and add value to the country’s economic development.