Launched its first products in the laundry care category in 2007, Peros now also offers products in dishwashing care, personal care, and hard surface care categories.
In the laundry care category, Peros is one of the top 3 most preferred brands by consumers, with continuously developed and renewed products. Since the day it began production with a focus on customer needs, Peros products have been making life easier for millions of consumers across 90 countries on 5 continents.
Despite being the second youngest player in its category, Peros is the fastest-growing brand, achieving a 98% customer satisfaction rate with its high-performance products that offer great value for money.
In line with its sustainability strategies, Peros distinguishes itself both in the eyes of consumers and through its commercial success in the market with a product portfolio designed to best meet customer demand. This portfolio includes vegan product lines, products containing 98% natural ingredients, biodegradable compositions, and products free of phosphorus, dyes, and parabens.
The new Peros Color Expert Liquid Care detergent series, launched at the end of 2023, quickly became the third-largest brand in the market by effectively meeting the primary needs of customers with its collagen serum effect and fabric care properties.
Since 2011, our brand Asperox Asprin has been on the market, and with the launch of Asperox Magic Yellow in 2020, it quickly won the favor of consumers, becoming an essential household item.
Our Asperox product range includes a variety of cleaning products such as grease removers, multi-purpose cleaners, descalers, and surface cleaners.
With a 63% market share, it is Turkey’s most preferred spray cleaning brand and is used in every second household.
Aligned with its sustainability and social responsibility strategies, Asperox supports sports with its cycling team, the Asperox Bike Pedia Racing Team.
Being conscious of its social responsibilities, Peros also embraces projects that are sensitive to sports and the environment. To pedal for good and promote a cleaner world with Asperox, the brand has taken on the sponsorship of Granfondo, Turkey’s largest road cycling race. To further raise awareness about an active lifestyle and a livable environment, Peros has elevated its support for cycling by establishing its own cycling team, the Asperox Bike Pedia Racing Team, which continues to participate in races and achieve significant successes.
Developed using five years of R&D innovation, Industry 5.0 infrastructure investments, and artificial intelligence technologies, the Asperox Sparx dishwasher capsule was launched to consumers in May 2024.With an annual production capacity of 2.4 billion units, it has become the world’s 3rd largest capsule producer.
Asperox Sparx delivers the strongest performance on the market in dissolving grease, providing shine, and protecting glassware. Its special formula, containing vinegar, lemon, and baking soda, easily cleans even the toughest grease stains while leaving your dishes brilliantly shiny.
To prevent glass erosion and extend the lifespan of glassware, collaborative projects were developed with university partnerships and glass research centers. The thin capsule layer, which fully dissolves upon contact with water, is biodegradable and fully aligns with our sustainability principles.
All these features make Asperox Sparx a solution that delivers perfect cleaning results, while the capsule’s design also reflects the strength and ambition of its packaging. Our award-winning packaging, which earned recognition in the “Ambalajın Ay Yıldızları” competition, ensures the product is easily recognizable and preferred by consumers on the shelves.
